Dr. Barbara Perry brings a cultural anthropologist’s perspective to her work with organizations. In her twenty-five years of consulting to Fortune 500 companies across a broad variety of categories, the focus has been on supporting their effectiveness as a team to not only see new opportunities, but be able to realize them.

Dr. Perry pioneered the use of ethnographic methods both internally for managing change and externally for getting closer to the customer. Her emphasis is on facilitating the development of customer-focused, innovative organizational cultures. Her proprietary methods are being used for:

• New Product Development: spurring innovation at the “fuzzy front end,” by uncovering unarticulated opportunities, unmet needs and the very early signs of emerging trends.
• Market Development: exploring a potential new market or strategy for which a company has no “feel,” and beginning to scope out the areas of opportunity.
• Brand and Communication Strategy: identifying the essence of a brand’s meaning to both customers and employees as the authentic platform from which grow; developing a new internal paradigm of the customer’s experience; creating more connected and relevant ways of speaking with the customer.
• Organization Development and Culture: building cross-functional teams and learning organizations aligned around the customer’s needs; developing processes and cultures that foster customer-focused innovation.
• Experiential Learning and Trend Tracking: Facilitating discovery journeys into environments where lead users are living tomorrow’s trends today, enabling companies to “see with new eyes.”

Dr. Perry’s publications include works on developing a team-based culture, dialogue, organizational learning and the use of anthropological methods to nurture innovation. Her new book, with Harry Hutson, Putting Hope to Work: Five Principles to Activate Your Organization’s Most Powerful Resource (Praeger) will be published June, 2006. She is a frequent speaker at conferences and internal seminars, and conducts an annual leadership program for women.

Her clients have included: Avery Dennison, Babycenter.com, Cadbury Schweppes, Colgate, Fannie Mae, General Mills, GlaxoSmithKline, Hershey Foods, Hewlett-Packard, Johnson and Johnson, Kelloggs, Kimberly-Clark, Kraft Canada, Masterfoods USA, Maytag, National Tabletop and Giftware Assoc., Nestle, Pillsbury, Procter and Gamble, Rich Products, S.C. Johnson, Starbucks Coffee Company, Unilever, Wells Fargo, and Yamaha.

Contact Information:
Barbara Perry Associates, P.O. Box 3130, Truth or Consequences, NM 87901, USA
Phone: (505) 743-2027    Fax: (505) 743-2057
E-mail: levendissa@aol.com
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Web Address: www.barbaraperryassociates.com