Peryam & Kroll Research Corporation (P&K Research) is a privately held company founded by Ms. Beverley J. Kroll and Dr. David Peryam in 1957. Kroll, President and CEO, shares ownership with Jeffrey J. Kroll and Daniel R. Kroll, both of whom are Executive Vice Presidents.
The Chicago-based firm, with facilities in Dallas, Los Angeles and New York, is a full- service market research firm with special expertise in sensory techniques, question design, scaling methods and custom and experimental design. The company has a history of contributions to the field of response measurement, having been the developers of the original 9-point hedonic scale and a version of that scale for testing children. The staff comprises 110 full-time associates, including project directors, information systems specialists, food scientists, statisticians, psychologists, and some 157 part-time employees - food technicians, call center staff, clerical and others.
P&K Research serves a variety of industries, notably the food, beverage, beverage alcohol, household product, flavor, fragrance and cosmetics industries. P&K management believes in establishing long-term relationships with clients, and has a 30+ year association with many Fortune 100 companies.
P&K’s marketing strategy is to partner with its clients throughout the United States and Internationally, to help them succeed in the global marketplace by providing innovative qualitative and quantitative research solutions that meet their product and brand development objectives. To that end, the company provides a wide range of services: early stage consumer understanding research, product research guidance testing, category appraisals, product optimization, product quality audits, claim substantiation, In-home use studies, product/concept fit studies and more.
Over fifty years of sensory experience gives P&K Research an in-depth understanding of the product attributes that drive consumer interest. P&K uses its data modeling tools to identify optimal product/service designs, taking the underlying market segmentation into account.
The company supports its comprehensive array of consumer research services with state of the art, computerized call centers, focus suites, industrial and residential kitchens, and an extensive national database of consumers. It recently completed a large-scale expansion and upgrade of its focus facility in the Chicago location, as well as the completion of a new state of the art call center.
For more information please visit: www.pk-research.com